Missed Opportunities

Every morning in schools around the country, the P.A. system beeps on and the daily announcements come on. Some schools use broadcasts, which is at least much more interesting than the voices in the sky.
But, I can't help but think that these modes, especially the P.A. system is hopelessly outdated.
In a generation where schools are constantly looking to draw their students in and engage them, it seems to me that we are missing many great opportunities to deliver messages through Facebook, Twitter, Tumblr, and Youtube. Schools are still fearful of these social media sites, and the result is a greater divide between the students and the school leaders.